Why The Fuck Do I See 'King Dork' Everywhere I Go?

It's only really appeared on Gawker and Stereogum and a few independent sites, but it seems like there's an artificial 'underground' surge of interest in this book. Everywhere I've seen this young adult book promoted, it has the same blurb: Frank Portman (Dr. Frank of the Mr. T Experience) has written a book called King Dork that's an indictment on the Catcher In The Rye generation(s) and involves "at least half a dozen mysteries, plus dead people, naked people, fake people, teen sex, weird sex, drugs, ESP, Satanism, books, blood, bubblegum, guitars, monks, faith, love, witchcraft, the Bible, girls, a war, a secret code, a head injury, the Crusades, some crimes, mispronunciation skills, a mystery woman, a devil head, a blow job, and rock and roll."

First off, what, precisely, are the Catcher In The Rye generation(s)? Seems to me like another arbitrary nickname of an era(s) used to bolster one's own argument. And anyone who brags about the amount of debauchery that appears in their work has almost certainly spent more time authenticating disgusting/bizarre sex acts than actually writing their story. The tone of the interview with the author is - like most interviews with authors - nauseatingly self-impressed. There's such a close identification with Salinger's work, it makes you wonder how much originality this guy has. Maybe the book is pretty good - there has been a lot of good (albeit relatively anonymous ) buzz about it - but then, JT Leroy had her work read and championed by Lou Reed, and it turned out to be fabricated bullshit. It's a clever PR campaign though, going to the sites popular with hipsters.